As a business, you set a Cost Per Mille (CPM) for your campaigns—we recommend between €15-30. This means you only pay influencers based on the actual views your content receives.

With our straightforward model, you define your budget by setting your preferred CPM rate, and we handle the rest. There's no need to negotiate with individual influencers or manage complex payment structures.

This transparent approach ensures you maintain complete control over your marketing spend while only paying for real results. Our team is available to help you determine the optimal CPM rate for your specific campaign goals.

Glow's services are exclusively designed for social media platforms, helping you maximize your reach where audiences are most engaged today.

We specialize in content distribution across the most popular social networks:

• Instagram
• TikTok
• Facebook
• YouTube

By focusing solely on social media, we've developed deep expertise in these platforms' unique algorithms and audience behaviors, allowing us to deliver more effective campaigns for your brand.

At Glow, we ensure authentic engagement through our direct collaboration with official developer APIs from Meta and TikTok. This partnership gives us access to verified platform data, guaranteeing that every view we report is genuine.

Our comprehensive approach to preventing fake views includes:

• Direct integration with Meta and TikTok developer APIs
• Real-time verification of viewer authenticity
• Adherence to platform-specific engagement metrics
• Compliance with official social media measurement standards

By working directly with the platforms' official APIs, we eliminate the risk of bot traffic or inflated metrics, ensuring that you only pay for legitimate engagement from real users who are genuinely interested in your content.

We've built protective measures into our platform to ensure budget predictability, even with viral content. Most importantly, we cap any single influencer at a maximum of 60% of your total campaign budget, protecting you from unexpected overspending.

This balanced approach allows you to:

• Benefit from viral success without budget concerns
• Maintain campaign diversity with multiple influencers
• Enjoy predictable spending even with high-performing content
• Capitalize on viral moments while maintaining financial control

With our 60% cap system, viral content becomes a pure advantage rather than a financial risk, allowing you to celebrate unexpected success without worrying about budget overruns.

Absolutely! At Glow, we believe in giving you full control over your collaborations:

• Complete control over collaboration choices
• Detailed creator profiles and performance metrics
• Customized matching algorithms
• Personal veto power over potential partners
• Transparent communication channels

Our platform enables you to make informed decisions and build partnerships that perfectly align with your brand and goals.